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Jaro Sigrist
Get in touch
Jaro Sigrist
Atida
Atida
Functional and intuitive shopping platform to build trust and lasting relationships with its customers.
Date
2020–2022
Project responsibilities
Product Design, Design System, UI/UX, Brand Strategy
Sportpartner
(Scroll)
Functional and intuitive shopping platform to build trust and lasting relationships with its customers.
Date
2020–2022
Project responsibilities
Product Design, Design System, UI/UX, Brand Strategy
Sportpartner
(Scroll)
About
Atida is an online pharmacy and drug store. The company strongly emphasises providing its users with a user-friendly and personalised experience while building a brand that emotionally connects with the customer. The company aims to make purchasing medication online seamless and stress-free, focusing on clear communication and easy navigation.
Assignment
My role as a product designer and consultant was to help build a functional and intuitive digital platform that feels human and compassionate and establish a scalable product and design team.
About
Atida is an online pharmacy and drug store. The company strongly emphasises providing its users with a user-friendly and personalised experience while building a brand that emotionally connects with the customer. The company aims to make purchasing medication online seamless and stress-free, focusing on clear communication and easy navigation.
Assignment
My role as a product designer and consultant was to help build a functional and intuitive digital platform that feels human and compassionate and establish a scalable product and design team.
Design system at the core of the product (team)
I created a design system that streamlined the design process and empowered designers to work more efficiently. The system improved collaboration, reduced errors and inconsistencies, and resulted in better-designed products and more satisfied users. It was critical to creating a successful and scalable product design team.
Design system at the core of the product (team)
I created a design system that streamlined the design process and empowered designers to work more efficiently. The system improved collaboration, reduced errors and inconsistencies, and resulted in better-designed products and more satisfied users. It was critical to creating a successful and scalable product design team.
Building a modular design system
The modular design system, inspired by atomic design, is a digital core that allows for developing coordinated design modules. It is simple, flexible, and interactive, providing more room for creativity and scaling across various touchpoints and devices.
Building a modular design system
The modular design system, inspired by atomic design, is a digital core that allows for developing coordinated design modules. It is simple, flexible, and interactive, providing more room for creativity and scaling across various touchpoints and devices.
Scalable components
A wide range of scalable components were created to ensure consistency and accessibility across the platform. This modular system simplified design implementation and covered all variations and states required for development. By connecting components with a front-end library, teams could achieve cohesive and efficient design and development processes.
Scalable components
A wide range of scalable components were created to ensure consistency and accessibility across the platform. This modular system simplified design implementation and covered all variations and states required for development. By connecting components with a front-end library, teams could achieve cohesive and efficient design and development processes.
From the client
"Jaro's deep knowledge of products and versatile skillset made him a key contributor to significant product design improvements and helped us set a strong design foundation. He has done a wonderful job improving our user experience, which helped push our product forward. While juggling a barrage of marketing and product design needs, he also successfully drove and designed our entire loyalty program from brand identity to production. Last but not least, Jaro thoroughly improved and documented our design system, which generated an invaluable base for the design team. All this was done while being extremely flexible, iterating fast, and challenging the team discussion."
Aude Malaquin
Lead UX, Atida
From the client
"Jaro's deep knowledge of products and versatile skillset made him a key contributor to significant product design improvements and helped us set a strong design foundation. He has done a wonderful job improving our user experience, which helped push our product forward. While juggling a barrage of marketing and product design needs, he also successfully drove and designed our entire loyalty program from brand identity to production. Last but not least, Jaro thoroughly improved and documented our design system, which generated an invaluable base for the design team. All this was done while being extremely flexible, iterating fast, and challenging the team discussion."
Aude Malaquin
Lead UX, Atida
Loyalty identity and program
As lead designer, I developed Atida's loyalty branding and product. The visual identity was inspired by stacking stones, symbolising stability, balance, and harmony. The idea established a loyalty program that rewards customers for their support and encourages them to continue using Atida products and services.
Loyalty identity and program
As lead designer, I developed Atida's loyalty branding and product. The visual identity was inspired by stacking stones, symbolising stability, balance, and harmony. The idea established a loyalty program that rewards customers for their support and encourages them to continue using Atida products and services.
Putting people first and creating emotional connections
The Atida loyalty program taps into people's natural desire for achievement and recognition, creating a sense of community and strengthening the brand's relationship with its customers. The program underwent many iterations and extensive user testing before a successful launch.
Putting people first and creating emotional connections
The Atida loyalty program taps into people's natural desire for achievement and recognition, creating a sense of community and strengthening the brand's relationship with its customers. The program underwent many iterations and extensive user testing before a successful launch.
Checkout improvements
The UX design was crucial in creating an easy and user-friendly login and checkout process. I focused on creating a simple and intuitive interface that was easy to understand, with clear instructions and visual cues to guide users through each process step.
Checkout improvements
The UX design was crucial in creating an easy and user-friendly login and checkout process. I focused on creating a simple and intuitive interface that was easy to understand, with clear instructions and visual cues to guide users through each process step.
By prioritising usability and user experience, we created a seamless and efficient checkout flow that reduced cart abandonment and contributed to increased sales.
By prioritising usability and user experience, we created a seamless and efficient checkout flow that reduced cart abandonment and contributed to increased sales.
Easy account creation and login
I initiated the idea of creating an easy and fast login system to improve user experience and reduce friction in the onboarding process. The design increased user accounts and quicker checkouts, as users were more likely to complete the registration process with a simple and efficient login system.
Easy account creation and login
I initiated the idea of creating an easy and fast login system to improve user experience and reduce friction in the onboarding process. The design increased user accounts and quicker checkouts, as users were more likely to complete the registration process with a simple and efficient login system.
From the client
"Jaro has worked on many strategic projects. He, for example, was the lead product designer on our European loyalty program. Where he was involved from concept and prototyping to go-live. In addition, he could iterate quickly in prototyping and testing and deliver comprehensive designs for development. The end result is a loyalty program that our customers love."
Joost van Hilten
Chief Product & Technology Officer, Atida
From the client
"Jaro has worked on many strategic projects. He, for example, was the lead product designer on our European loyalty program. Where he was involved from concept and prototyping to go-live. In addition, he could iterate quickly in prototyping and testing and deliver comprehensive designs for development. The end result is a loyalty program that our customers love."
Joost van Hilten
Chief Product & Technology Officer, Atida
Results
In my collaboration with Atida, we aimed to create a user-centred digital platform, resulting in significant improvements and positive impact. With an increase in account creation, users appreciated the clear and intuitive UI, reflecting improved usability. The project enhanced UX consistency through a comprehensive design system, facilitating streamlined product development and exceeding market benchmarks. Additionally, efforts to mentor and foster team collaboration contributed to the professional growth of the design team, emphasising communication and efficiency. The collaboration successfully met its objectives, delivering tangible benefits to the product and team.
Results
In my collaboration with Atida, we aimed to create a user-centred digital platform, resulting in significant improvements and positive impact. With an increase in account creation, users appreciated the clear and intuitive UI, reflecting improved usability. The project enhanced UX consistency through a comprehensive design system, facilitating streamlined product development and exceeding market benchmarks. Additionally, efforts to mentor and foster team collaboration contributed to the professional growth of the design team, emphasising communication and efficiency. The collaboration successfully met its objectives, delivering tangible benefits to the product and team.
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