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Jaro Sigrist
Get in touch
Jaro Sigrist
Cumlaude.ai
Cumlaude.ai
Dynamic brand identity that visually captures the essence and complexity of business intelligence.
Date
October 2022
Project responsibilities
Logo Design, Brand Guidelines
Sportpartner
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Dynamic brand identity that visually captures the essence and complexity of business intelligence.
Date
October 2022
Project responsibilities
Logo Design, Brand Guidelines
Sportpartner
(Scroll)
About
Cumlaude approached me to create a dynamic brand identity for a business intelligence company that uses machine learning to offer insightful analysis and predictive analytics for businesses. The design needed to effectively convey the industry's intricate and dynamic nature, offering an adaptable brand while maintaining consistency across various platforms. The concept presented reflects the complexity of business intelligence and AI through a design inspired by the Rubik's Cube.
Assignment
About
Cumlaude approached me to create a dynamic brand identity for a business intelligence company that uses machine learning to offer insightful analysis and predictive analytics for businesses. The design needed to effectively convey the industry's intricate and dynamic nature, offering an adaptable brand while maintaining consistency across various platforms. The concept presented reflects the complexity of business intelligence and AI through a design inspired by the Rubik's Cube.
Assignment
Who is Cumlaude.ai
A business intelligence company that uses machine learning to provide insightful analysis and predictive analytics for businesses, it specialises in customised solutions that adapt to the unique needs of each client. It is focused on continual improvement and committed to staying at the forefront of technological advancements, ensuring that clients receive the highest quality and most innovative services.
Who is Cumlaude.ai
A business intelligence company that uses machine learning to provide insightful analysis and predictive analytics for businesses, it specialises in customised solutions that adapt to the unique needs of each client. It is focused on continual improvement and committed to staying at the forefront of technological advancements, ensuring that clients receive the highest quality and most innovative services.
Concept and foundation
The brand mark, which utilises the concept of a Rubik's Cube, is simplistic and intelligent and conveys a powerful message. The visual identity features interconnected layers, each representing a different aspect of business intelligence and AI. The concept of layers forming is also common in nature, where natural structures such as geological formations and organic matter display layering. The Rubik's Cube, which involves multiple layers rotating around a central axis, mirrors this natural phenomenon.
Concept and foundation
The brand mark, which utilises the concept of a Rubik's Cube, is simplistic and intelligent and conveys a powerful message. The visual identity features interconnected layers, each representing a different aspect of business intelligence and AI. The concept of layers forming is also common in nature, where natural structures such as geological formations and organic matter display layering. The Rubik's Cube, which involves multiple layers rotating around a central axis, mirrors this natural phenomenon.
By incorporating the layering concept from nature and the Rubik's Cube, a brand identity can effectively communicate the complex and strategic nature of business intelligence and AI.
By incorporating the layering concept from nature and the Rubik's Cube, a brand identity can effectively communicate the complex and strategic nature of business intelligence and AI.
Visual Identity
The visual identity captures the complexity of business intelligence and AI through a visual language inspired by a Rubik's Cube. Just as a Rubik's Cube has multiple layers and requires strategic problem-solving, business intelligence and AI involve numerous data layers and require strategic analysis to gain insights.
Visual Identity
The visual identity captures the complexity of business intelligence and AI through a visual language inspired by a Rubik's Cube. Just as a Rubik's Cube has multiple layers and requires strategic problem-solving, business intelligence and AI involve numerous data layers and require strategic analysis to gain insights.
The Cube
The concept effectively communicates the industry's intricate and dynamic nature. Bold, contrasting colours help highlight the various layers and components of business intelligence and AI, creating a memorable and impactful brand identity.
The Cube
The concept effectively communicates the industry's intricate and dynamic nature. Bold, contrasting colours help highlight the various layers and components of business intelligence and AI, creating a memorable and impactful brand identity.
The layering concept and cube laid a foundation for a dynamic brand and design language. The interconnected layers and rotational movement were used as inspiration to create a versatile visual system that can adapt to different applications.
The layering concept and cube laid a foundation for a dynamic brand and design language. The interconnected layers and rotational movement were used as inspiration to create a versatile visual system that can adapt to different applications.
Dynamic visual system
The cube's layers can be separated and recombined to create a wide variety of graphical elements, from icons to patterns to animations and sub-brands. This flexibility allows the brand identity to be cohesive across different platforms while retaining its dynamic and engaging character.
Dynamic visual system
The cube's layers can be separated and recombined to create a wide variety of graphical elements, from icons to patterns to animations and sub-brands. This flexibility allows the brand identity to be cohesive across different platforms while retaining its dynamic and engaging character.
Creating sub brands
The 'DevOps sub-brand uses the same layering and rotational movement concepts as the primary brand identity. Shifting the layers of the cube creates new elements, such as the sub-brand's symbol. The 'DevOps sub-brand effectively communicates within the company and the design ecosystem while retaining the broader brand's dynamic and cohesive visual identity.
Creating sub brands
The 'DevOps sub-brand uses the same layering and rotational movement concepts as the primary brand identity. Shifting the layers of the cube creates new elements, such as the sub-brand's symbol. The 'DevOps sub-brand effectively communicates within the company and the design ecosystem while retaining the broader brand's dynamic and cohesive visual identity.
Results
I collaborated closely with the client, guiding them every step of the way to ensure a smooth process. By genuinely listening to their needs and vision, I created a cohesive and dynamic visual identity that effectively communicates across different platforms and contexts. I was thrilled that the client expressed satisfaction with both the process and the final design, and I was proud to have delivered a successful and impactful visual identity.
Results
I collaborated closely with the client, guiding them every step of the way to ensure a smooth process. By genuinely listening to their needs and vision, I created a cohesive and dynamic visual identity that effectively communicates across different platforms and contexts. I was thrilled that the client expressed satisfaction with both the process and the final design, and I was proud to have delivered a successful and impactful visual identity.
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