Get in touch
Jaro Sigrist
Get in touch
Jaro Sigrist
Sportpartner
Sportpartner
Platform that facilitates sports activities and matches users with like-minded individuals.
Date
2018–2022
Project responsibilities
Visual Identity, Product Design, UX/UI, Design System
Sportpartner
(Scroll)
Platform that facilitates sports activities and matches users with like-minded individuals.
Date
2018–2022
Project responsibilities
Visual Identity, Product Design, UX/UI, Design System
Sportpartner
(Scroll)
About
Sportpartner was founded on the belief in the power of togetherness and its ability to inspire people to be more active and connect. Sportpartner provides a unique and valuable experience by creating a platform that facilitates sports activities and matches users with like-minded individuals. Whether for motivation, inspiration, or to meet new people, Sportpartner’s focus on community and togetherness has helped many individuals lead more active and fulfilling lives. Ultimately, the platform catalyses building lasting connections and fostering a healthier, more active society.
Assignment
To create a new visual identity that better communicates the brand's essence and redesign the product to increase users and improve engagement.
About
Sportpartner was founded on the belief in the power of togetherness and its ability to inspire people to be more active and connect. Sportpartner provides a unique and valuable experience by creating a platform that facilitates sports activities and matches users with like-minded individuals. Whether for motivation, inspiration, or to meet new people, Sportpartner’s focus on community and togetherness has helped many individuals lead more active and fulfilling lives. Ultimately, the platform catalyses building lasting connections and fostering a healthier, more active society.
Assignment
To create a new visual identity that better communicates the brand's essence and redesign the product to increase users and improve engagement.
A visual identity symbolising togetherness
The idea behind Sportpartner is that the power of togetherness is not only a beautiful given fact but also essential to our way of living and society. This concept forms the solid foundation of the brand and the product. The brand mark captures this idea, which features two elements coming together to create something more significant. It symbolizes where Sportpartner lives and the commitment to fostering connections and bringing people together.
A visual identity symbolising togetherness
The idea behind Sportpartner is that the power of togetherness is not only a beautiful given fact but also essential to our way of living and society. This concept forms the solid foundation of the brand and the product. The brand mark captures this idea, which features two elements coming together to create something more significant. It symbolizes where Sportpartner lives and the commitment to fostering connections and bringing people together.
Brand Guidelines
When creating Sportpartner’s brand guidelines, I emphasised incorporating the essence of togetherness and connection, symbolising unity through carefully selected colours, typography, and visual elements. The tone of voice and imagery reflect warmth and inclusivity, ensuring consistency across all channels. The brand guidelines were a solid foundation for building the product.
Brand Guidelines
When creating Sportpartner’s brand guidelines, I emphasised incorporating the essence of togetherness and connection, symbolising unity through carefully selected colours, typography, and visual elements. The tone of voice and imagery reflect warmth and inclusivity, ensuring consistency across all channels. The brand guidelines were a solid foundation for building the product.
Building the product
The goal was to create an easy-to-use product for all ages through vibrant colours and a strong brand identity. The design is heavily focused on accessibility and on establishing a consistent visual language throughout all touchpoints, including the web platform and the app.
Building the product
The goal was to create an easy-to-use product for all ages through vibrant colours and a strong brand identity. The design is heavily focused on accessibility and on establishing a consistent visual language throughout all touchpoints, including the web platform and the app.
Building a Design System
Sportpartner’s design system streamlined the process between design and development, boosting efficiency and collaboration. Investing in creating an extensive design system reduced errors and inconsistencies, resulting in a more effective product design process. Implementing this design system was vital for the product, enhancing the ability to deliver scalable solutions quickly and ensuring sustainable business growth.
Building a Design System
Sportpartner’s design system streamlined the process between design and development, boosting efficiency and collaboration. Investing in creating an extensive design system reduced errors and inconsistencies, resulting in a more effective product design process. Implementing this design system was vital for the product, enhancing the ability to deliver scalable solutions quickly and ensuring sustainable business growth.
Account creation
An account creation and profile setup process that is easy and intuitive. By using clear language, simple steps, and visual cues, the design helped users understand the value of creating their profiles to meet new people. Overall, the design helped to create a positive and pleasing experience, encouraging users to take the first step towards making meaningful connections with others.
Account creation
An account creation and profile setup process that is easy and intuitive. By using clear language, simple steps, and visual cues, the design helped users understand the value of creating their profiles to meet new people. Overall, the design helped to create a positive and pleasing experience, encouraging users to take the first step towards making meaningful connections with others.
To increase the user base and eliminate the need for external apps like WhatsApp, we created a mobile application to complement the web platform and offer users a more complete experience. By consolidating communication within the app and integrating features like instant messaging and event scheduling, we created a seamless and engaging experience.
To increase the user base and eliminate the need for external apps like WhatsApp, we created a mobile application to complement the web platform and offer users a more complete experience. By consolidating communication within the app and integrating features like instant messaging and event scheduling, we created a seamless and engaging experience.
Moments and activities
Sharing moments and creating activities have been designed to become essential features to increase user engagement. By allowing users to share their experiences and memories with friends and family, they can feel more connected and involved in each other’s lives. Creating activities within the app encourages users to interact with each other in new and exciting ways, fostering a sense of community.
Moments and activities
Sharing moments and creating activities have been designed to become essential features to increase user engagement. By allowing users to share their experiences and memories with friends and family, they can feel more connected and involved in each other’s lives. Creating activities within the app encourages users to interact with each other in new and exciting ways, fostering a sense of community.
From the client
“Jaro has been responsible for all design activities at Sportpartner for over five years, including the brand, website, marketing, and mobile application. He has found the right balance between beautiful design and user experience. Ultimately, it is all about the user, which is central to his work. Jaro guards his responsibilities well and often challenges IT. And rightly so. Fortunately, he knows enough about the business to accept confident choices. As far as we are concerned, we will continue like this for another five years.”
Jorrit Hertsenberg
Owner Sportpartner
From the client
“Jaro has been responsible for all design activities at Sportpartner for over five years, including the brand, website, marketing, and mobile application. He has found the right balance between beautiful design and user experience. Ultimately, it is all about the user, which is central to his work. Jaro guards his responsibilities well and often challenges IT. And rightly so. Fortunately, he knows enough about the business to accept confident choices. As far as we are concerned, we will continue like this for another five years.”
Jorrit Hertsenberg
Owner Sportpartner
Results
The complete redesign of the brand and product led to significant positive outcomes. A notable increase in user base growth and account creation indicated heightened user engagement and satisfaction. After the redesign, help desk issues decreased significantly, showcasing the improved usability and reliability of the product. User feedback highlighted the improved ease of use and trustworthiness of the product. The implementation of the design system streamlined team processes, reducing questions and issues during development. Additionally, the client benefited from cost savings due to more efficient feature implementation. The project achieved its objectives, delivering tangible benefits to the client and end-users.
82%
Account creation success
+24%
User growth in first month
4 stars
Average rating in the App store
Results
The complete redesign of the brand and product led to significant positive outcomes. A notable increase in user base growth and account creation indicated heightened user engagement and satisfaction. After the redesign, help desk issues decreased significantly, showcasing the improved usability and reliability of the product. User feedback highlighted the improved ease of use and trustworthiness of the product. The implementation of the design system streamlined team processes, reducing questions and issues during development. Additionally, the client benefited from cost savings due to more efficient feature implementation. The project achieved its objectives, delivering tangible benefits to the client and end-users.
82%
Account creation success
+24%
User growth in first month
4 stars
Average rating in the App store
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