Get in touch
Jaro Sigrist
Get in touch
Jaro Sigrist
Captain Odds
Captain Odds
Enriching the fun and experience of football fans in the Netherlands.
Date
December 2022
Project responsibilities
Brand Positioning, Visual Identity, Design System, Content Marketing
Sportpartner
(Scroll)
Enriching the fun and experience of football fans in the Netherlands.
Date
December 2022
Project responsibilities
Brand Positioning, Visual Identity, Design System, Content Marketing
Sportpartner
(Scroll)
About
Captain Odds originated from the idea that news, stories, and betting odds are indistinguishably linked. Yet, a platform was needed to connect these segments seamlessly. That’s why Captain Odds was founded: to be a valuable addition to people’s lives, full of inspiration, advice, and offers.
Assignment
Build a foundation for the Captain Odds brand and create a sustainable brand where people can feel connected.
About
Captain Odds originated from the idea that news, stories, and betting odds are indistinguishably linked. Yet, a platform was needed to connect these segments seamlessly. That’s why Captain Odds was founded: to be a valuable addition to people’s lives, full of inspiration, advice, and offers.
Assignment
Build a foundation for the Captain Odds brand and create a sustainable brand where people can feel connected.
Brand values
The brand had to be positioned consistently and sustainably. It started with the core values of the people behind Captain Odds. Brand values formulated and adhered to in all external communication are based on these core values: leader, friend, role model, knowledge, and humour.
Brand values
The brand had to be positioned consistently and sustainably. It started with the core values of the people behind Captain Odds. Brand values formulated and adhered to in all external communication are based on these core values: leader, friend, role model, knowledge, and humour.
Who is Captain Odds
A leader, strong but humble, who believes in the strength of connection. An example and a hero. Someone who brings out a sense of winning in you. The genius who trusts you blindly so that every decision is the right one.
Who is Captain Odds
A leader, strong but humble, who believes in the strength of connection. An example and a hero. Someone who brings out a sense of winning in you. The genius who trusts you blindly so that every decision is the right one.
The personification of everything the brand stands for.
Be the hero. Be part of something exceptional. You feel the thrill, and you are part of a winning team. A born leader you trust. From success, a powerful brand that is worn with pride. A memorable and timeless identity. Connected by a shared passion.
The personification of everything the brand stands for.
Be the hero. Be part of something exceptional. You feel the thrill, and you are part of a winning team. A born leader you trust. From success, a powerful brand that is worn with pride. A memorable and timeless identity. Connected by a shared passion.
The strength of a visual identity often lies in the simplicity of the design. Without nonsense, but a solid and recognizable icon. A modern, graphic brand that scales well and looks excellent among its competitors - within the sports sector and beyond.
The strength of a visual identity often lies in the simplicity of the design. Without nonsense, but a solid and recognizable icon. A modern, graphic brand that scales well and looks excellent among its competitors - within the sports sector and beyond.
More than just letters
The C and the O irrefutably form the basis of Captain Odds’ brand mark. The small cut-out of the C is the wink that stays with you and makes the logo unique. It personifies all that is Captain Odds. We are your best friend and the person you rely on. Captain Odds is there for you and does so with a smile, summarizing the brand story in one image.
More than just letters
The C and the O irrefutably form the basis of Captain Odds’ brand mark. The small cut-out of the C is the wink that stays with you and makes the logo unique. It personifies all that is Captain Odds. We are your best friend and the person you rely on. Captain Odds is there for you and does so with a smile, summarizing the brand story in one image.
A social first platform
The Captain Odds social platform forms the basis of the target group's infotainment. Here, Captain Odds’ promise and brand values unfold into an experience where the target group recognizes themselves, feels at home, and would like to return to get more out of their day.
A social first platform
The Captain Odds social platform forms the basis of the target group's infotainment. Here, Captain Odds’ promise and brand values unfold into an experience where the target group recognizes themselves, feels at home, and would like to return to get more out of their day.
Flexible and scalable design templates
For Captain Odds, I developed a custom template for creating social media content. Utilizing an intelligent design system and dynamic components, it is possible to create content quickly and easily. Content that is entirely under the management of the client but always with consistent quality.
Flexible and scalable design templates
For Captain Odds, I developed a custom template for creating social media content. Utilizing an intelligent design system and dynamic components, it is possible to create content quickly and easily. Content that is entirely under the management of the client but always with consistent quality.
From the client
“Jaro did an excellent job creating the Captain Odds brand positioning and translating that into a suitable visual identity, which was then meticulously implemented in our social media channels and website. Jaro’s expertise was clearly reflected during the process, and we were well-advised and kept informed. Therefore, we are delighted with the work, the implementation and the end result!”
Leo van Dijk
Owner, Captain Odds
From the client
“Jaro did an excellent job creating the Captain Odds brand positioning and translating that into a suitable visual identity, which was then meticulously implemented in our social media channels and website. Jaro’s expertise was clearly reflected during the process, and we were well-advised and kept informed. Therefore, we are delighted with the work, the implementation and the end result!”
Leo van Dijk
Owner, Captain Odds
Results
Captain Odds built a large and active community within a few months. The community continues to grow with promotion via Instagram, Facebook, Twitter, and through engaged users on channels such as Telegram and Discord. Together with the customer, the brand is constantly evolving and growing along with the community. A brand that is already seen by many as the betting partner within the Netherlands.
8.400+
Followers in the first 6 months
34.699
Views per month
+59%
Monthly growth
Results
Captain Odds built a large and active community within a few months. The community continues to grow with promotion via Instagram, Facebook, Twitter, and through engaged users on channels such as Telegram and Discord. Together with the customer, the brand is constantly evolving and growing along with the community. A brand that is already seen by many as the betting partner within the Netherlands.
8.400+
Followers in the first 6 months
34.699
Views per month
+59%
Monthly growth
Next project
Sportpartner
Platform that facilitates sports activities and matches users with like-minded individuals.
Next project
Sportpartner
Platform that facilitates sports activities and matches users with like-minded individuals.
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